From Dove for personal care to Coca Cola and Pepsi for beverage needs, these brands are a part of our routines. They are not just products that we consume; they are brands that we trust and rely on for our well-being. CPG brands are partnering with social media influencers to promote their products, leveraging their reach and credibility to connect with consumers. This strategy not only enhances brand visibility but also builds trust and loyalty among target audiences. Consumer packaged goods manufacturing is the process of producing these goods in large quantities for distribution to retailers.

Top CPG Companies

More recently, digital technologies have enabled CPG companies to refine their offerings and better understand evolving consumer preferences. The two largest segments of the CPG market are food and beverages (30% market share) and personal care/cosmetics (20% market share). Their services range from predictive analytics and shopper insights to consumer panel data and market research services, allowing clients to make informed decisions. Procter & Gamble specializes in personal health & consumer health, and personal care and hygiene products; but the company is especially known for manufacturing laundry and cleaning supply products. P&G’s marketing is among the most consistent in the world with the company spending USD 7.24 billion in 2016 — making the company one of the biggest spenders in the world as well. Consumer packaged goods companies and manufacturers share a vital, interdependent relationship that drives innovation and economic growth across industries.

Key Components of a CPG M&A Clean Room:

Consumer packaged goods, or fast-moving consumer goods (FMCG), are products that cpg accounting are sold quickly at a relatively low cost. This can include packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. Major changes are expected in the coming years, driven by factors such as population shifts and evolving consumer preferences.

Tap into customer data for personalization

• Ingredients and scent profiles aim to convey efficacy claims and appeal to consumer preferences.
• Of last year’s emerging insurgent brands, 18 graduated to become insurgents in 2025, including Goodles, cocojune, and Mike’s Hot Honey.
• Whether you have a full scale pouch project requiring multimillion production and fulfillment or a 2,500 unit pilot run, we are your source for flexible packaging.
• Beyond manufacturing, CPG empowers exciting careers in areas like brand management and shopper marketing centered on understanding consumer psychology and purchasing decisions.
• Ranking 4th on this list of the top CPG companies is AB InBev — full name Anheuser-Busch InBev SA/NV — a multinational drink and brewing company based in Leuven, Belgium.
• The future outlook of this CPG company continues to expand its reach in emerging markets and innovate its product line to cater to environmentally conscious consumers.

While most of the income growth was attributable to government payments, employment gains created additional purchasing power, helping to lift spending in March by 11% year-over-year. CPG brands need fresh, real-time insights—giving them unique angles that they can take action on. The best way to get that is through partnering with expert market research companies, who either AI in Accounting help you do it in-house, or do all the heavy lifting. Nestlé has 29 brands under the company that generates over USD 1 billion annually making it one of the largest CPG companies in the world by revenue per brand as well. For example, when a CPG company seeks to reduce its environmental impact, it may collaborate with manufacturers to develop new, eco-friendly materials or more efficient production methods. These advancements often find applications beyond the CPG industry, benefiting the broader manufacturing landscape.

Ubiquitous container maker Tupperware finished at No. 13 on the list this year, after being unranked in 2023. It has had partnerships with Swiss luxury travel brand Explora Journeys to what are retained earnings provide pianos for cruise ship entertainment and with rocker Lenny Kravitz to provide a $50,000 donation to the Harlem School of the Arts. Singer Rufus Wainwright participated in the launch of the Gran Nichetto piano, itself a collaboration with Italy- and Sweden-based designer Luca Nichetto. SC Johnson was the biggest year-over-year climber that was also ranked last year in the consumer goods section, rising from 22nd place to No. 7 this year. The Wisconsin-based private company—its website reminds you that it’s a family company in its logo—makes Windex, Raid, Pledge and other household staples. Donation recipients include initiatives like It’s Our Home, which advocates for youth environmental education, or Loads of Hope, which provides detergent to people in need.