Providing a clean, unobstructed view of content without unnecessary interruptions is essential for a positive page experience. Google’s mobile-first indexing means that the mobile version of a site is considered the primary version for ranking purposes. Tools and plugins are available to compress images without compromising quality, maintaining a balance between visual appeal and performance. The frequency with which content is updated also affects its quality and relevance.

Google’s PageSpeed Insights tool can help you identify areas SEO Anomaly for improvement. Optimizing images, reducing server response times, and enabling browser caching can significantly improve page speed. That’s not to say that publishing this type of content will automatically result in links. But, at least according to this study, it can increase the odds that other people will link to you.Second, create content with a “hook”.

As voice search technology continues to evolve, staying updated and adapting your strategies accordingly will be essential for maintaining visibility and relevance in search engine results. Dealing with duplicate content is essential for maintaining the integrity and performance of your website in search engine results. By implementing the solutions discussed, you can effectively manage duplicate content issues, improve your site’s SEO ability, and provide a better experience for your users.

How to Use Keywords for SEO Effectively

Regardless of how it’s measured, Google analysts John Mueller and Greg Illyes have stated bounce rate is not a ranking factor. Precise, descriptive alt text, along with the surrounding article text, provides context to search engines about the purpose of the image and how it relates to the web page content. For businesses looking for impactful digital marketing services, Marko & Brando is the name to trust. Our data-driven strategies ensure maximum ROI, helping your brand reach new heights. Experience the power of digital transformation with our expertise. Search Engine Journal investigated the effect of a page’s loading time on SEO and confirmed that page speed is a ranking factor in search results.

The 8 SEO Trends That Will Shape Search in 2025

It is better to have your visitors going to multiple pages, rather than just one or two. When you create content, blogs, news sites, and other business sites can link to it as a source for their readers. People type in specific keywords that draw up results that utilize those keywords.

Key Features of Google Search Console

Learn the ins and outs of email marketing, social media marketing, content production, SEO, and more from professionals in the field. Through practical projects and real-world case studies, acquire job-ready skills with globally recognized certifications. Hence, by optimizing for semantic search, you’re essentially ensuring that your content comprehensively addresses the nuances of your audience’s needs. With the introduction of mobile-first indexing, Google underscores the significance of mobile-friendly web design.

To get an idea of which topics most appeal to your site visitors, use a tool like MonsterInsights, the best Google Analytics WordPress plugin. This shows you real data about the most popular pages on your website. Along with speed, another thing to seriously consider is your site’s performance on smaller screens. In addition, you can try these simple tips to speed up your WordPress site’s performance. It will analyze your website, display a score for mobile and desktop, show important metrics about your page load times, and highlight suggestions to make your site even faster. If you search the keyword “make banana bread,” you’ll notice that the results consist of recipes, how-to articles, and videos.

You can learn more about this process in our local keyword research guide below. To expand this list, use the service keywords as “seeds” to find more services people are searching for. BrightLocal’s 2021 study shows that 7% of SEOs think citations are the most important ranking factor. A NAP citation mentions your business’s name, address, and phone number online. They usually appear on business directories and social media profiles.

• Just enter your search term in the tool and look at Related Topics.
• Misusing Meta Tags and Descriptions Failing to optimize these tags or using duplicate tags across pages can confuse search engines and diminish your site’s SEO ranking factors.
• This article explains in depth why it’s essential to understand entities in SEO.
• If your keyword is missing from those areas, you’ll be prompted to add it.
• These tags are essential to maintain the integrity of your own link profile and follow SEO best practices.

In summary, Conversion Rate and Click-Through Rate are critical metrics for assessing and improving the performance of your SEO and content marketing strategies. Google Search Console (GSC) is a free tool provided by Google that helps website owners, webmasters, and SEO professionals understand how their site is performing in Google Search. For beginners looking to harness the power of SEO, mastering Google Search Console is a crucial step. Since voice searches are more detailed, long-tail keywords become incredibly important.

Another way local SEO supports your off-site strategy is through NAP (Name, Address, and Phone number) citations. Your Google Business Profile must look credible and have as much information as possible for potential customers. Plus, shareable visuals are more appealing than plain text, which enhances user engagement. Online reputation management is a core part of maintaining a positive reputation online. Finally, you can collaborate with a large brand in your industry to gain traction. For example, this roundup about blogging mistakes gathered insights from 20 bloggers, each of whom was cited and got a link to their website.

An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. Backlinks from trusted websites signal authority and improve rankings. After indexing, search engines rank pages based on relevance, quality, and user experience. Pages that best match a search query appear higher in results, driving more clicks.

• In terms of outcome, what happens off-page is more important and valuable than what’s on-page.
• On an average, 38.4% of businesses spend between $1,000 to $5,000 on link building monthly.
• Search engines then have more context for understanding the purpose of your site.
• The line between off-page SEO and marketing communications has become so blurred that it’s hard to tell where an SEO specialist’s job starts and stops.
• Acquiring off-page SEO links isn’t the only way to boost your E-E-A-T—unliked brand mentions and citations can also be quite helpful.

Master Backlink Building for Higher Rankings

I’ll cover all the key strategies you should implement alongside specific tips and steps for each. Here I offer you a summary so that you can see precisely what it takes to boost your website’s authority and visibility. Remember, there is no one tool that takes the spot of the best off-page SEO tool, as best is subjective. In fact, it’s perfectly fine to rely on multiple off-page SEO tools for different tasks. Another SEO industry giant, MOZ, in its Pro version include critical elements to find new link opportunities and maximize the effect of the existing ones.

best off-page SEO tools list

As search engines become more SEO Anomaly advanced, they look beyond the on-page content to determine your website’s authority. This is why, having a good off-page SEO strategy in place can help you rank higher on search engines. By utilizing Collaborator’s off-page SEO capabilities, you will improve your backlink profile and increase website’s authority. Collaborator offers a streamlined link-building process with over websites to choose from. Losing backlinks will negatively affect your website’s rankings and overall performance.

How to Get Started with SEO for Beginners

And in this chapter, I’ll show you how to boost your site’s brand signals. With most broken link-building campaigns, you look for broken links that point to a specific page. Building backlinks for off-page SEO is all about quality…not quantity.

The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake. I could have gained a lot more traffic by using one of these tools from the beginning. Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial.

Perform content audits, monitor your backlinks, and grow organic traffic to your WordPress website. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. One key advantage of Serpstat is its batch analysis capability. You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from.

Content ▾

We’ve assembled a database of possible titles based from existing successful videos. By understanding which Tags your competitors are using, you can identify keyword targeting opportunities and better position your video to compete. This enables you to bring a data-led approach to your YouTube strategy and produce videos that have proven and quantifiable demand. Keyword Tool is essential for any content creator on YouTube. TubeRanker’s Keyword Tool unlocks the power of Keyword Research on YouTube and surfaces up the hidden Search Volume for your target keywords.

It also helps you acquire location-specific rank tracking to laser-target your audience. I use Ahrefs every day to check on new backlinks, my keyword search positions, and check out competitor insights. As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different content you can use to rank better in search engines.

AI & Content Optimization

Bing Webmaster has several free SEO tools to help you gain valuable insights about your website’s online performance, including technical SEO auditing and keyword evaluations. Learn what leads people to your website, what they’re searching for on search engines, and more with Bing Webmaster’s stocked library of SEO tools. The platform’s standout features read like a content marketer’s wishlist. Its AI can analyze your entire content inventory, pinpoint high-value topic clusters, and reveal opportunities your competitors miss. Want to know precisely how difficult it’ll be to rank for a specific keyword? The platform’s functionality covers the entire content lifecycle, offering tools that address every critical stage of content development.

Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant. Create content that not only answers real questions but also aligns with what searchers are looking for. Use the Questions filter in Keyword Suggestions to identify FAQs and spot content creation opportunities. Combine this knowledge with Search Intent, generated by Moz AI, to better understand what type of content a searcher may be looking for when making a query. Use Title Generator to brainstorm the best video titles based on your target keyword.

Similar to Surfer SEO, it has a feature that provides a fully-written 1,500-word blog post in minutes. The AI handles the writing while simultaneously applying SEO optimizations throughout the process. You can also audit and improve existing content to boost its ranking potential. Part of InLinks, this indexing checker tool checks how well search engines understand the named entities (people, places, things) in your content. Another cool feature of this free tool is the social shareability pane.

You can export this information to a CSV format and use it to come up with relevant content ideas for your pages, blog posts and other marketing materials. It can help you attract organic visitors to your site and, hopefully, convert them into loyal customers. Unfortunately, however, many SEO platforms come with expensive monthly fees that may be out of your budget, especially if you’re a startup or newer business. The good news is there are a number of reputable SEO solutions you can use instead. Here’s Forbes Advisor’s roundup of the seven best free SEO tools.

• It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic.
• This includes page titles, meta descriptions, canonical URLs, robot tags, and X-Robots tags.
• There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for.
• However, there are a few things to criticize about MarketMuse.

ContentGeniusFX, its SEO Anomaly IBM Watson AI-powered feature, can help you create and evaluate SEO content to outrank your competitors. It has helped our clients increase their organic traffic by 10%. Enter your seed keyword and it will provide you with relevant search terms.

Early Facebook investor Jim Breyer says Zuckerberg has been revitalized by Metas AI push

Neo-Nazi Madness: Metas Top AI Lawyer on Why He Fired the Company

Similarly, ChatGPT and Gemini both offered answers that included references to controversies and criticisms of fossil fuel companies and their greenwashing. And when asked if specific fossil fuel companies were helping the world reach net zero, Meta AI shared criticisms of Shell, Exxon, Chevron and TotalEnergies, but did not have anything negative to say about BP’s role in helping the world reach net zero. Given the overwhelming failure of the fossil fuel industry to take serious action to protect our climate, we should expect generative AI tools to be able to communicate their complicity. And fossil fuel companies that have sent lobbyists to COP summits have also produced enough oil and gas since the 2015 Paris Agreement to cause 17 million heat deaths this century. We asked four chatbots – OpenAI’s ChatGPT, Meta’s MetaAI, X’s Grok and Google’s Gemini – a series of questions about climate change, oil and gas companies, and COP to see what kind of information they would provide. We investigated this around the COP29 summit, at a time when access to reliable climate information is crucial and people may be more likely to seek out information on climate policy and COP29 itself.

With that information, Meta can create ads targeted specifically for you. You were smart to invest in both Apple and Netflix, as both have been phenomenal performers. The trick about selling is to ask yourself whether you believe your shares will keep growing and become more valuable over time.

Gemini is also integrated throughout Google’s advertising services and has become a useful tool for many advertisers to quickly develop an ad campaign that may have taken significantly longer without the platform. This is critical, as advertising still makes up the majority of Alphabet’s revenue, with 75% of its total Q3 revenue coming from advertising sources. OpenAI told us that „being objective,“ where a model should inform not influence, is a key principle of how they train their models. However, they said that this principle is one of the hardest to implement and they are aiming to make continual improvements. The good news is that all the chatbots we tested demonstrated an ability to answer questions in detail, and explicitly cite/link to a variety of sources. Meta is also training its AI for use in its Orion AR glasses, which could be the first useful smart glasses to hit the market.

The Motley Fool: Meta Platforms has become a major AI player

In addition to OpenAI, which was chosen Tuesday to be part of Trump’s joint venture on AI infrastructure, Meta also competes with Elon Musk’s AI startup xAI. Musk has emerged as one of Trump’s closest advisors, and he leads Trump’s new government efficiency advisory board. „I think he feels right now with what he’s doing with AI, what he’s doing from a technology standpoint, he feels he’s really unleashed to go for it,“ said Breyer, who founded Breyer Capital in 2006 and left Facebook’s board in 2013. „And I think Meta, through a lot of their open source work in AI, is as well positioned in AI as anyone out there.“

Where I expect to see settlements is with big players who either have large swaths of content or content that’s particularly valuable. The New York Times might end up with a settlement, and with a licensing deal, perhaps where OpenAI pays money to use New York Times content. This struck such a nerve, and there are obviously a lot of people who feel that they don’t have the power to tell Meta or anyone else to go away, or to stand up for things that they think, and that’s unfortunate. There are plenty of trolls who think I’m an idiot and a libtard. But so far, no death threats, which is a welcome improvement from the past.

When asked generally about oil and gas companies, Meta AI acknowledges the limitations of their climate action. Just five of the world’s biggest fossil fuel firms, BP, Chevron, Exxon, Shell and TotalEnergies, are set to spend $15 million every single hour between now and 2030 producing more oil and gas. Meta is a company that has a history of producing market-beating returns. This makes it a great stock to buy and hold for the long term, as I’m confident the stock can beat the market over the next five years.

Gemini emerged as one of the top options in the space and has seen massive use in many industries. However, the biggest way it’s being used is by Android smartphone users, as it’s the native generative AI app thanks to Alphabet owning the Android operating system. They told us that the aim is to provide the user the capability the user has asked for.

Meta Platforms

The thing that I hear most often that’s wrong as a technical matter is this concept that these are just plagiarism machines. All they’re doing is taking my stuff and then grinding it back out in the form of text and responses. I hear a lot of artists say that, and I hear a lot of lay people say that, and it’s just not right as a technical matter. But it really is a fundamentally new thing we have not experienced before.

Trading at 24 times forward earnings, Meta is cheaper than many of its big tech counterparts despite growing at a faster pace. Given its reasonable valuation and its potential for above-average growth, I wouldn’t be surprised if Meta has another strong year in 2025. Meta had a tremendous 2024, with strong revenue and earnings-per-share (EPS) growth in multiple quarters. In Q3, its revenue was up 19% year over year and its EPS was up 37%.

It turned out to be one of the most lucrative investments in the history of the venture industry. Breyer said Zuckerberg’s „original vision“ was to connect billions of users through the social media platform. Alphabet is one of the cheapest ways to play the AI investment trend, and it’s no wonder it’s a top holding among billionaire hedge funds. I think it’s a top buy now, and this list of other AI stocks owned by billionaire hedge funds is a great place to find other ideas as well.

Artificial intelligence is redefining how we think about social media engagement, influencers, connection, communication, branding and more. Meta sees the opportunity around AI, and the floodgates have been opened. Nothing since the printing press has the potential to change the way we communicate and interact – AI stands alone in that regard. AI-generated avatars will have an even more profound impact on Instagram, Facebook and other social media platforms. Meta’s initiatives are redefining the online conversation, once again, and we are all part of the experiment.

And AI companies are worried that they’re not going to be viewed as popular, that a lot of people are going to think, Oh, you made a copy of the work that should be illegal and not dig into the details of the fair-use doctrine. I did think Zuckerberg and Musk have been particularly egregious in their behavior. But one of the nice things about being in the position I’m in—having a full-time job teaching rather than practicing law—is that I have probably greater freedom than a lot of people to say I don’t need to take that money. Venture capitalist and early Facebook investor Jim Breyer said Wednesday that Meta CEO Mark Zuckerberg has been reenergized by the company’s recent push into artificial intelligence. If you look at how Alphabet integrates AI into its inner workings, it’s clear why Alphabet is a top pick among billionaire hedge funds. Alphabet is integrating AI into its various platforms to ensure that its existing businesses stay on top versus the competition.

She was developed by Rubén Cruz, the designer and founder of agency, The Clueless. By making it free to use, Meta’s AI is more attractive to users than models that you have to pay for. By interacting with and using Meta’s AI, you’re providing training and data points for the model so it can better understand you.

Today, with a recent market value of over $700 billion, I’m a major pharmaceutical concern, tackling diabetes, Alzheimer’s disease, immune system disorders, cancer and more. I recently employed 46,240 people, more than half outside the United States. Employers bear more responsibility with defined-benefit plans, as they have to accumulate funds sufficient to meet their future obligations. With defined-contribution plans, it’s on the employee to decide how much to save and invest.

• Meta AI also acknowledged in some of its responses (such as to the question “Are oil and gas companies going to COP?”) that there were significant concerns over the sincerity of fossil fuel companies’ engagement in COP.
• Generative AI tools are increasingly likely to fall within the scope of digital regulation, such as the Digital Services Act, the incoming EU AI Act or the UK Online Safety Act.
• The 10 stocks that made the cut could produce monster returns in the coming years.
• It turned out to be one of the most lucrative investments in the history of the venture industry.

Cloud computing is a massive part of the AI arms race that isn’t talked about enough. While some of the biggest AI competitors have access to nearly unlimited computing power, most competitors don’t. To keep their costs down, they rent that computing power from a cloud computing provider like Google Cloud. This led to massive growth for Google Cloud, which saw revenue rise 35% year over year in Q3. Alphabet is participating in the generative AI arms race in multiple ways.

There was acknowledgment of fossil fuel complicity in climate chaos. For instance, Grok, which in “Fun“ mode declared itself to be giving answers “wrapped in a cloak of humor and a bit of skepticism,” was upfront about its critiques of fossil fuel companies. Hayes says that hundreds of thousands of characters have already been created using Meta’s AI character tool, but most users have kept their creations private. Meanwhile, TikTok is rolling out a suite of products called Symphony, enabling brands and creators to use AI for advertising. Users can create videos using AI-generated avatars, similar to services already offered by Arcads.ai – where AI-generated actors can turn your script into a complete video ad campaign, for a fee.

Unstoppable AI Stock to Buy Before It Soars in 2025

The next few years will be significant in determining the future of generative AI development and whether it can promote access to reliable information or risks undermining the health of our information environments. Generative AI tools are increasingly likely to fall within the scope of digital regulation, such as the Digital Services Act, the incoming EU AI Act or the UK Online Safety Act. These chatbots do all issue warnings that they may produce responses that are inaccurate in some way. Please read the full list of posting rules found in our site’sTerms of Service. Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

• There are plenty of trolls who think I’m an idiot and a libtard.
• Users can create videos using AI-generated avatars, similar to services already offered by Arcads.ai – where AI-generated actors can turn your script into a complete video ad campaign, for a fee.
• Alphabet is participating in the generative AI arms race in multiple ways.
• You can clone yourself, or create an artificial persona online, using text-to-video software.
• Checking out what billionaires own is a smart investment strategy.
• It also offered the most critical answers about the role of these companies at COP, including that these companies engage in lobbying, PR, running events and networking, as opposed to generic answers about the companies engaging in climate discussions.

The new developments from Meta join an online tool called AI Studio, launched in July to allow users to make their own chatbots. You can clone yourself, or create an artificial persona online, using text-to-video software. Stock buyers looking for hot investing trends to take advantage of are likely aware that artificial intelligence (AI) has been the top trending sector over the past couple of years. However, finding pure-play AI stocks that are worth buying has been tougher because doing AI well involves significant financial resources. More often, the top AI investments have been tech companies with AI segments that are just a part of a broader business. One of these AI-adjacent companies that appears unstoppable is Meta Platforms (META 1.74%), the parent company of Facebook.

The strongest arguments are the ones where the output of a work ends up being substantially similar to a particular copyrighted input. Most of the time, when that happens, it happens by accident or because they didn’t do a good enough job trying to fix the problems that lead to it. Turns out, it’s hard to purge all references to Mickey Mouse from your AI dataset, for instance. If people want to try to generate a Mickey Mouse image, it’s often possible to do something that looks like Mickey Mouse.

This doesn’t require Alphabet to win the AI arms race outright; it just gets to cash in on the massive trend. It also offered the most critical answers about the role of these companies at COP, including that these companies engage in lobbying, PR, running events and networking, as opposed to generic answers about the companies engaging in climate discussions. Generative AI tools are increasingly part of the way we search for information – from search engines providing “AI overviews” to powering chatbots in instant messenger services.

Greenwashing and bothsidesism in AI chatbot answers about fossil fuels‘ role in climate change

“Today, we have a rare opportunity to combine human interaction with early-stage AI,” Dearing told TechCrunch. As many people have adopted using generative AI to find information, we wanted to see how reliable current AI chatbots are at providing users with accurate answers relating to climate change. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. The models we tested did try to compensate for this by visibly drawing from a variety of sources that would ensure perspectives beyond only the fossil fuel companies were represented (by adding labels or providing links to alternative sources used).

Meta’s Yann LeCun predicts ’new paradigm of AI architectures‘ within 5 years and ‚decade of robotics‘ – TechCrunch

Meta’s Yann LeCun predicts ’new paradigm of AI architectures‘ within 5 years and ‚decade of robotics‘.

Posted: Thu, 23 Jan 2025 15:28:49 GMT [source]

I think this is a huge mistake by the market, as most of the value from generative AI will come from how companies integrate AI into their services, and Alphabet has done extremely well at that. We call on companies that are producing generative AI tools to publish details of the steps they take in development to assess sources for credibility. This process must avoid spreading climate disinformation while ensuring access to a diversity of sources. However, when we asked questions that specifically referenced oil and gas companies by name (BP, ExxonMobil, Chevron, TotalEnergies and Shell), Meta AI produced answers that included greenwashing.

The double-digit-percentage growth is expected to continue in 2025, with Wall Street analysts projecting 15% revenue growth and 12% EPS growth. Analysts forecast that Meta will ramp up its AI spending in 2025, which is why its EPS growth is lower than revenue growth. In June 2024, for example, Chipotle Mexican Grill executed a 50-for-1 split. Pre-split, the shares were trading for around $3,300 apiece, and post-split for around $66. Companies often split their shares to keep them affordable for most investors.

Don’t get me wrong — my accounts have done fine, but they could have done a lot better. The news is not built to give you thoughtful guidance; it is to scare you and get eyeballs on it. Some recent policy shifts have caused controversy, but Meta Platforms has been growing rapidly and delivering huge profit margins. Its stock is also reasonably priced at a recent price-to-earnings (P/E) ratio of 29. In a phone conversation, Lemley explained what motivated his decision to quit, and where he sees the broader legal landscape on AI and copyright going, including his suspicion that OpenAI may settle with The New York Times. Zuckerberg has looked to smooth over relations with President Donald Trump since his election victory as Meta tries to established itself as an AI frontrunner.

Fluent in Spanish, she travels the world, according to her Instagram account which has nearly 350,000 followers. Aitana earns between $3,000-10,000 per month from her brand deals, according to Euronews. She’s active on Fanvue, a competitor to OnlyFans, where digital creators can monetize their content online. Aitana, as the first two letters in her name suggest, is not real, and neither is her backstory.

Meta has made a series of moves to appease the Trump administration. The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Alphabet wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Meta’s AI investments may not directly affect its revenue statements, but the research it is conducting is important in ensuring its other products are top-of-the-line and incorporate the latest technology. Still, even with AI not being a huge factor in Meta’s revenue, the stock looks poised to go higher based on its current financial picture. As of the company’s third quarter, Meta AI had more than 500 million monthly active users. And in early October, Meta said that over 1 million advertisers in the last month had used its generative AI tools to create more than 15 million ads.

Meta is taking a unique approach to the generative AI arms race; it’s making its model free to use and build on. This is a stark difference from many of its competitors, but it could be a bet that pays off massively over the long run. I think this bodes well for Meta and could be a catalyst for the stock to soar.