Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. In addition to on-page SEO, site-wide factors like page loading speed and how well your site functions on mobile devices can affect SEO. Readability refers to how easy it is for users to understand your content.

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On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about.

Leverage Industry Glossaries for Keyword Ideas

With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google’s own research shows that synonyms actually play a role in up to 70% of searches. It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF).

• According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor.
• And you can understand which keywords are likely to yield the best results for your website.
• This helpful tool will point out areas where your site speed can be improved so you know what to work on.
• Of course, you won’t be able to manage everything using only Google Analytics.
• When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer.

Add external links within your content, not at the end of the sentence. If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“. Outbound links from your site also impact the quality of your content and pages in Google’s eyes.

Show your credentials, cite reputable sources, and make it easy for users to verify your information. By prioritizing E-E-A-T, you signal to search engines that your site is reliable and deserving of a higher ranking. When you SEO Anomaly link to reputable and relevant external sources, you show search engines and users that your content is well-supported and trustworthy.